For a founder-led company, your face & network can become a moat.
A trusted founder face builds credibility before the sales call. A strong network can open customers, talent, capital and partnerships — while reducing your dependence on paid reach over time.
Need B2B customers?
Need an investor?
Need a senior hire?
Need business partners?
Need podcast invitations?
Need introductions?
These people are already on LinkedIn. The hard part is getting the right ones to know, trust and remember you — before you need them.
And building both consistently isn’t easy.
That’s why we built Magna.
Introducing Magna
Your whole brand & network engine, in one chat.
Built around current LinkedIn algorithm signals — consistency, relevance and genuine conversation — while Magna handles the execution around your business goal.
01
We get to know you
Short questions on WhatsApp. We learn your story, business, goals and point of view.
Your JourneyBusiness & ProblemCustomers / MarketTeam & TractionGoals & Point of View
5 min / day · WhatsApp02
We build your profile & posts
We turn what you know into a strong LinkedIn profile, founder positioning and a consistent publishing cadence in your voice.
18–21posts / monthBuilt from your story.
✓ You approve before publishingAI + Human Strategist03
We build your network
We identify and send 300–400 goal-based connection requests every month around the people who matter to your business.
300–400goal-based connections / monthNot random networking.
Brand + Network04
We join relevant conversations
Magna identifies the conversations your audience and high-value prospects are already paying attention to — and adds your point of view in your voice.
400+relevant conversations / monthFor authority, discovery and relevant inbound opportunities.
Authority + Inbound
All we need —
5
minutes from you. Everything else done by Magna & its team.
Every one of those 5 minutes happens on WhatsApp — you never need to open LinkedIn yourself.
Your 5 minutes
✓Approve a post
✓Reply to important DMs and leads
✓Share new story or business information when needed
Magna prepares & manages
✓Writes and publishes 18–21 posts a month from your story
✓Asks your goals and sends 300–400 goal-based connections on LinkedIn
✓Once accepted, Magna DMs them and engages with their posts to build relationships
✓Joins 400+ relevant conversations to build authority and create inbound opportunities
✓Analyzes what is working and what is not — then keeps improving the strategy
Magna AI
Your Manager
AI-native service
Not just AI.Human judgment stays involved.
Every founder gets a dedicated Magna manager who oversees strategy, understands your goals, reviews what’s working and keeps the AI aligned with your account.
Everything Magna does is measured against your business goal — not likes and followers.
What Magna does
Let’s see how Magna works
Three connected jobs build your brand, network and relationships around one business goal.
01 — BUILD YOUR BRAND
We make your profile and content worth knowing.
Magna learns your story, then your dedicated account manager guides positioning and strategy while AI supports research, drafting and scale — always in your voice.
18–21posts / monthA consistent LinkedIn publishing cadence built from your real stories, expertise and point of view.
Your voiceDedicated account managerAI-supported strategy
Your story — collected in a five-minute WhatsApp chat, not a form.
Your story
Profile
Posts
Opinions
Result: the right people understand why you matter.
LinkedIn
R
Rohan MehtaFounder · building in public
We lost our biggest client in month four.Here's the one call that changed everything.
For three days I thought about shutting down. Then a mentor asked one question that changed how I saw the whole business.
"You're not solving their problem — you're solving the problem you wish they had." Rewrote the pitch that night.
#Founders #BuildInPublic #StartupLessons
118276
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N
Neha Rao · 2nd
This is painfully familiar. Clear ownership changed our close cycle too.
V
Vikram Malhotra · 1st
The lesson about solving the real problem is spot on. Thanks for sharing the hard part.
02 — BUILD YOUR NETWORK
We find & connect with the people who matter to your goal.
We identify and send goal-based connection requests around your business goal — not a bulk list, and never random.
300–400goal-based connections / monthSelected around customers, investors, talent, partners or PR — not random profiles.
S
Sanjay MehtaPartner, early-stage fund
Connection requests
Customers
Investors
Talent
Result: your network becomes relevant, not merely larger.
03 — BUILD RELATIONSHIPS
We help you turn recognition into a real conversation.
Magna prepares and sends personalized DMs, and comments on relevant posts from people already in your network — using your voice, context and relationship history.
PersonalizedDMs + commentsContext-aware relationship building, not generic engagement.
Relationship buildingIn your voice
You commented on Sanjay's postRelevant insight · just now
We saw the same thing at 40 people. The real bottleneck wasn't the tool—it was who owned the handoff.
Like · Reply 4 reactions
Useful comment → familiar name → DM
Sanjay MehtaPartner, early-stage fund
Messaging
That handoff point is exactly where our portfolio teams struggle. Open to comparing notes?
Absolutely. I’ll share the framework that worked for us.
Comments
DMs
Follow-ups
Result: familiarity compounds before you need to ask.
Beyond direct connections
One useful comment can put you in front of two audiences.
Magna finds relevant micro-influencers, industry leaders and high-authority prospects whose audiences overlap with yours. We identify the right conversations and add a real opinion in your own voice — putting you in front of both the people reading the post and the person who published it.
400+relevant conversations / monthSelected conversations where your audience, high-value prospects and industry voices are already paying attention.
Borrowed Visibility
Relevant conversation → useful point of view → two paths to discovery
Your comment
Their audience
Discovers your profile↓Inbound leads & connections
The author
Recognises your name↓Warmer future connection
See the three-step path from conversation to discovery:
Step one
Find the right conversation
Magna filters for relevance—not reach alone: the topic fits your experience, the audience overlaps with your goal, and the post is still active.
Step two
Add your point of view
Not “great post.” A specific insight drawn from your actual experience, prepared in your voice and ready for your approval.
Generic — “Great insights. Completely agree!”Magna — “At 40 people, the real bottleneck wasn't the tool—it was who owned the handoff.”
Step three
Get discovered
Your perspective becomes the introduction: readers can visit your profile, while the author begins to recognise your name and expertise.
LinkedIn conversationStrong audience match
Arjun VermaFounder & operator · 42k followers 18 people in your target network engaged
Most teams misdiagnose what breaks when they scale past 40 people.
It usually isn't the tool. It is the decision nobody clearly owns...
👍♥💡342 reactions
57 comments
Why this post: active conversation, strong topic fit, and the right people are already reading.
Arjun Verma's post · 57 comments · your buyers are active here
YouFounder · 2nd
We saw this at 40 people. The real bottleneck wasn't the tool—it was who owned the handoff. Once every handoff had one named owner, cycle time dropped within two weeks.
Like · Reply · 12m 6 reactions
Built from your real experience✓ In your voice
Your useful comment gets noticed
Their audience
+18
Relevant readers visit your profile
Your expertise now has context before the first conversation.
New profile viewsThe authorArjun recognises your name
The next connection request is warmer because your point of view came first.
Warmer connection
Authority. Relevant inbound. Warmer connections.That is what Borrowed Visibility is designed to create.
Over time
This loop runs on its own — and keeps bringing opportunities.
Story, brand, connections and relationships feed each other. The longer it runs, the less it needs from you.
YOUthe engine
0
posts
0
connections
0
conversations
Your voice
Whatever we do, it's in your voice.
Magna learns from your story and writing style — every post, comment, DM and reply is written in your voice.
“In today's rapidly evolving business landscape, leveraging strategic partnerships is key to unlocking sustainable growth.”
Sounds like every other post
Founder-led, not prompt-led. Magna turns specific experience into a recognisable point of view.
We saw this at 40 people. The real bottleneck wasn't the tool—it was who owned the handoff. Once every handoff had one named owner, cycle time dropped within two weeks.